Common Abode
Client
COMMON ABODE
Year
2021
Role
Brand Concept
Visual Identity
Website Design
To establish the visual identity for Common Abode - a brand new hospitality group that aims at delivering authentic, bold and creative outlets worldwide. The identity should reflect the group’s core vision and values as well as capturing its creativity and diverseness through a unique identity system.
Brand Story -
The Round Table
The boldness, the unexpected and the allegiance to a family are the themes that resonate and make Common Abode a definitive hospitality group. Despite of the unique characteristics of each member, they come together with one belief. Sharing an unbreakable bond that is deeper than blood.
This concept embraces the differences and flexibility of unique forms and captures the group’s dynamic energy in expression of organic shapes and typographic treatment. Inspired by the cultural norm of dinner gatherings, the graphic can stand alone as is or group as a whole.
A Story behind the minimal logo
